Lindi Skin: Improving Quality of Life for Cancer Patients
(My Style Files – Original Post) May 30th, 2008
Lindi Skin is the focus of this post on the [My] Style Blog section of My Style Files, an online style and fashion blog.
Did you know that 42% of Americans will be diagnosed with cancer? Startling, I know. Chances are, you are close to several people inflicted with the disease. Cancer patients undergo a lot. However, sometimes the health of their skin is overlooked. According to a new survey by CancerCare, skin-related side effects are a concern for most cancer patients who have undergone cancer treatment. The survey revealed that nearly 80% were concerned about the actual skin effects they experienced as a result of their treatment and how those side effects (irritation, rash and dryness) affected their quality of life.
Enter Lindi Skin. As you are already aware, May is skin cancer awareness month. It's the perfect time to highlight an amazing company with a big heart helping people deal with the skin-related side effects of chemotherapy and radiation. Lindi Skin is a collection of skin care products with a unique delivery system to protect against moisture loss. These products provide extreme hydration to skin that has been treated - or for those of us with sensitive skin. Lindi Skin products also utilize phenomenal anti-aging ingredients.
After two of her friends were diagnosed with cancer, encountering unbelievable skin problems, Lindy Snider felt compelled to get involved. With a background in sales and marketing in the sports and entertainment arena, Lindy finally gave into her passion. After a ton of research, focus groups and the formation a scientific advisory board, Lindi Skin was launched in 2003. A few products were launched at the Oncology Nursing Congress. Immediately, Lindy knew she was onto something with the incredible feedback of doctors, nurses and most importantly, patients.Of course Lindi Skin combines the latest medical information with innovative skin care ingredients to deliver one-of-a-kind products. But really, it's about putting control back into patients' lives. After all, they want to feel normal.
In 2007, J.J. Cutler joined Lindi Skin to help take the brand to the next level. His background in consumer products and services in the healthcare industry of 10 years lends well to his role, devoting his time to medical centers, cancer centers, oncology nurses, retail stores and the website. Currently, 80% of national online sales come from doctor and nurse referrals. That speaks volumes.It's not easy being a start-up company. However, I have never done anything more gratifying. It's so worth it.
Unfortunately, most beauty editors won't cover products for cancer patients, such as Lindi Skin. As a beauty editor myself, this doesn't make sense to me. For one, we can all benefit from a gentle skin care line aimed at providing hydration that happens to deliver anti-aging qualities. Second, as more and more of our population manages life with cancer, it's incumbent upon us to get the word out. If you haven't visited Lindi Skin online, please do so. And donate whatever and whenever you can to the American Cancer Society.
